MAKE BADGER FOOTBALL GREAT AGAIN

Because Someone Has To Say It

The Official "We Remember When We Were Good" Hat

Premium Features Include:

  • Premium 80% acrylic, 20% wool blend - built to last through many disappointing seasons
  • Embroidered with the tears of Badger fans everywhere
  • One size fits all (unlike our offensive line)
  • Perfect for tailgates where you'll need to explain "the good old days"
  • Blocks sun, but not painful memories of recent losses
  • Machine washable (unlike our play calling)

What Fans Are Saying:

"I wore this to Camp Randall and it started a 20-minute conversation about Ron Dayne. Best purchase ever!"
- Madison, WI
"My grandkids ask me what 'great again' means. I show them highlights from 2017. They don't believe me."
- Former Season Ticket Holder
"I bought 10. One for each win I'm hoping for next season."
- Optimistic Alumni
"Jump Around hits different when you're wearing this hat. Still jump though."
- Student Section Regular

Or view in our store →

*Hat does not actually improve team performance, coaching decisions, or recruiting. Will not prevent fourth-quarter collapses. Side effects may include nostalgia, passionate debates about Barry Alvarez, and an inexplicable urge to sing "Varsity."